PROPOSAL FOR LA COUNTY ARTS and CULTURE

Spring 2019

The following designs were submitted in response to LA County Arts & Culture’s call for a new logo. The proposal included a full color logo, single color logo options, and branded paper stationary.

My creative process was motivated by the mission of the Arts and Culture Department and its breadth of programming that responds to ever-changing needs in the community. Visually and symbolically this reminded me of the sculptural mobiles by Alexander Calder. Mobiles have multiple pathways that intersect to create balance, they are dynamic and respond to their environment (even the slightest of breezes), and are a strong structure that stays in motion.

My color choices are simple in that they encompass the the vast geography of Los Angeles County which connects our beautifully diverse communities: the orange sunshine, the green forest hills, and the blue Pacific Ocean.